Housing ER Consulting
Welcome to Housing ER Consulting (HER)-Housing. Equity. Resilience. Built On Solutions.
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HER is an innovative consulting company offering an array of services to organizations in the housing sector to launch, grow, and expand housing programs and real estate developments.
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Our focus areas are program development, Low-Income Housing Tax Credit (LIHTC) compliance, strategic planning, and creating socially conscious designs for both new developments and existing housing projects. We also provide leadership trainings from a social justice perspective, to help organizations navigate the complexities of the housing sector from an equitable lens.
Our services aim to equip organizations with the expertise needed to succeed and be unique in the housing sector.
Why Housing ER?
We understand the pressures of leading housing programs, supporting staff, and meeting funding requirements. HER partners with you to identify priorities and develop practical solutions grounded in operational experience, accountability, and equity.
Our Services
Housing Development
Support for program design, launch planning, and operational readiness for supportive and affordable housing.
Contract Management
Strengthen contract tracking, reporting, and accountability across city, state, and federal programs.
Low-Income Housing Tax Credits (LIHTC)
Improve documentation, recertification processes, and compliance workflows to prepare for audits and monitoring reviews.
Strategic Planning
Translate organizational priorities into practical action plans with clear responsibilities and measurable goals.
Leadership Development
Coach individual leaders and train organizational teams to strengthen supervision, navigate workplace challenges, and foster accountability.
Property Management
Improve rent collection, arrears management, and property management workflows through assessments and operational guidance.
Our Founder
Rosita Marinez
Rosita L. Marinez has spent more than 20 years leading housing, behavioral health, and nonprofit services, and has created or led the rollout of 14 innovative programs along the way. She founded Housing ER Consulting to help organizations strengthen the operations, leadership, and services their communities depend on. She believes housing is a human right and that strong organizations invest in their people.
Career Oversight: 3,000+ Housing Units | $100 Million in Contract Budgets
Throughout her career, Rosita has overseen housing portfolios and contract budgets totaling $100 million, managing operations, fiscal management, and regulatory compliance across city, state, and federally funded programs.
Housing Rehabilitation & Community Spaces
Rosita helped lead rehabilitation efforts in HUD- and OMH-supported buildings, improving shared spaces to create welcoming environments that support residents’ well-being and foster community connection.
Housing Access & Innovation
Fountain House Housing Resource Center | 2022
Rosita helped establish Fountain House’s first Housing Resource Center within the clubhouse model, connecting people living with serious mental illness to housing information, resources, and guidance.
Latest Projects
Health Connect Initiative
2026-2023
Health Connect Initiative: An enhanced scattered-site housing model that provides mobile, interdisciplinary care coordination for individuals with complex behavioral health, medical, and social needs to improve housing stability, reduce crisis utilization, and strengthen coordination between housing and healthcare systems.
Transitional Housing Initiative for Justice-Involved Individuals
2026-2023
A structured reentry housing model that supports individuals returning from incarceration through transitionalhousing, case management, behavioral health coordination, workforce readiness, and pathways to permanent housing, promoting stability and reducing recidivism.
Housing Initiative-Social Practice Model
2023 - 2023
Developed a housing initiative integrating social practice, a non-clinical approachleveraging an intentional community.
Involved community members as active decision-makers in the social environment.
Housing Resource Center (HRC)
2023 - 2022
Established the first Housing Resource Center within the clubhouse model to provide comprehensive housing resources.
Facilitated collaborations with external housing partners, conducted staff training, and supported members facing housing instability.